Sustainable Travel in Norway;

Unique and adventurous experiences in Norway as a destination will include unique and memorable
experiences based on beautiful, magnificent, contrast-filled nature and unique culture.

Active nature and cultural experiences will be based on the traditional outdoor life, where the development of green experiences will stand for the future value creation along the entire value chain both at sea, along the coast, in fjords, in the mountains, in forests and in the cities.

In Norway, travelers will experience traditional building customs, historic buildings and local food.

Norway will offer authentic nature and cultural experience looking along the coast, at sea and in cultural landscapes that can provide "A sense of place," a sense of authenticity and closeness to the untouched nature, supplemented by vibrant cultural offerings, architecture and urban experiences.

To safeguard Norway's reputation, and the basis for enjoy the opportunity for unique and adventurous experiences, Norway will not be characterized by congestion and mass tourism.

The 17 United Nations Sustainable Development Goals (SDGs) are a universal call to action. They measure aspects of both economic, social and environmental development, and countries are ranked based on progress towards achieving these goals. Of 193 UN member states, Norway ranks 7th (2020).

Pure and diverse nature
When traveling in Norway, you will experience clean air, clean water and without environmentally harmful emissions and waste dumping which degrades the attraction value and the ecological condition. All waste must in principle be prevented, reused and recycled

Accommodations and restaurants aim to have a low energy use for cooking, based on renewable energy sources and use of motechnology. The food and beverages served will have local identity and qualities. Norwegian agriculture and game from mountains and outfields create unique food traditions, and Norway as a seafood nation, offers visitors a rich variety of tasty, local ingredients from the sea.

Purchasing and development of products and experiences are based on environmental and ethical guidelines. Waste management must be based on waste prevention recycling, material recycling and minimal food wastage and residual waste.